Trademark Registration in China

China, much like the United States and elsewhere, has its own trademark registration authority, the Chinese Trademark Office, with which individuals, companies, and organizations, be they foreign or domestic, can register and protect their company name, product names, Domain names, logos and slogans.

Due to the often prohibitively high cost of trademark infringement litigation, whether a company intends to do business in China today or at any point in the future, it is highly recommended that they register a China trademark for each piece of IP as soon as possible. While it may seem like a far off prospect today, cases in which foreign companies have their trademarks registered by third parties in China, even by partners such as suppliers domestically are myriad. Registering your trademarks in China prevents both litigation wherein a company needs to reclaim their infringed upon trademark, but also protects against litigation wherein other companies might file suit against your company for trademark infringement.

Rich International offers a reliable and efficient service to undertake a China trademark search on your behalf and provide companies with the means by which to register their trademarks in China and ensure that your exclusive rights to your trademarks are protected.

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